Ernesto de la Cruz

Ernesto de la Cruz is the main antagonist of the 2017 Disney/Pixar film, Coco. He is both former childhood best friend, and former idol and now arch-nemesis of Miguel, and Hector Rivera.

He is voiced by Benjamin Bratt.

Why is he proposed?

 * He kill Hector, and stole his songs, and guitar.
 * He had no remorse of killing Hector nor did his other crimes.
 * After his true nature is revealed, he tells his security guards to take Miguel to a cenote pit.
 * He attempted to kill Miguel by throwing him off.
 * He tries to make Hector forgotten.
 * He tries to destroy the Rivera family.
 * He is indirectly responsible for the Rivera Family to hate music, and Hector in the first place (expect Miguel, and Coco).
 * His actions indirectly almost turned Miguel starting not to care about his family
 * He is hated by by fans/the audience.

Why is he rejected?

 * He only has one murder, and one attempted murder which is not enough for him to be Pure Evil and not to mention, his actions are completely standard.
 * Although he did kill Hector, and attempted to kill Miguel, there isn't actually any indication where he knows what happens after that.
 * He saved Miguel from the pool when Miguel first meet Ernesto de la Cruz, and speaking of that, it's confirmed by the directors that his act of saving Miguel was done out of goodness from his heart
 * But however despite that, it is debatable that Ernesto did that to make him look like a good person but since it's not confirmed, that does not explain why Ernesto save Miguel in the first place.

Debated Validations

 * He seem to polite to his fans, and also go around his friends saying that he has a great-grandson, and not to mention, he even plans to send Miguel back to the Land of the Living way before Hector arrived but given Ernesto's true nature is revealed as well Hector being Miguel's great-great grandfather, it's possible Ernesto just to brag about his great-great-grandson for show as well only planning to send Miguel to the Land of the Living so that Miguel wouldn't suspect that he killed Hector, and it also likely that was a facade, and he only being nice to his fans because they did not know that he killed Hector.